“Food Couture”, promoted by the Consortium of Lugana DOC, is among the projects selected by the Lombardy Region for Expo 2015. It is an initiative for the promotion of Lake Garda in Lombardy through the creation of four original tours and a fashion show during Milan Fashion Week.
“Food Couture” is poetry, provocation, where “food is fashion”, becoming a symbolic element that tells of the emotions of a landscape, articulating them in a multisensory experience. It’s a playful and extreme idea where experience with food and its horizons becomes an experience to live, observe and immerse oneself in. Four suggestions of mood, Blue, Green, Yellow and White, develop four across four routes with a common iconic and modern language, which transmits the charm of Lake Garda to a luxury audience through shared codes and images.
www.48hrsatlakegarda.com is a digital travel guide, in images, as non-verbal language capable of reaching all cultures to communicate the beauty of this place. A journey that is an experience to be shared online, where the web becomes a vehicle for exploring a world that, although virtual, conveys emotion.
A journey “to taste”, be immersed in the colours of the lake, get your hands dirty, smell the scents, hum to the music. A journey in stages, for those with little time to waste, for contemporary travelers, looking for recommendations and advice, with 48h available or more, and the desire to enjoy the fullness of freedom to choose. The essence of travel.